DJ Mag Top 100 Clubs
Story: BCM is one of the largest clubs in the world, with a dedicated fan base and a long history of providing top quality entertainment. They came to Circulate looking for an overall digital strategy and help with their campaign to achieve a strong position in the DJ Mag Top 100 Clubs Poll.
Services: Planning / Strategy, Content, Social Media Management, Media buying
Goal: The main objective for BCM was to be one of the top 10 clubs in the DJ Mag Top 100 Ranking for 2016. The challenge was that they had a much lower budget than in previous years. In addition their were facing a number of competitors from developing clubbing regions who invested very heavily in their campaigns.
Results: Our campaign had over +14M impressions with more than 7M people impacted delivering 53,813 clicks to the poll link.
Throughout the duration of the campaign we showed a 194% increase in impressions based on the previous years campaign. Also the number of clicks increased +125% , despite the budget being smaller than the previous year.
And of course most importantly, BCM was ranked the 10th best club in the world according to DJ Mag and voters worldwide.