Circoloco: Music First
Story: Circoloco is one of the most iconic parties in Ibiza hosted in a venue that can undoubtedly be considered a temple of electronic music, where the world’s foremost underground talent showcase their skills. They came to us seeking a way of sharing their message with music lovers from all over the world and keeping the party going whenever and wherever they want.
Goal: The main goal of this project was to use the strengths of digital platforms in order to extend the experience of the Circoloco events both in Ibiza and internationally.
Idea: Strategy, Planning, Social media, Media buying, Production, Creative development, Management
Results: Fresh, thought provoking music is one of the primary reasons people have such a love for Circoloco, we made this the cornerstone of all our activites. Our strategy consisted of delivering great music content in two different ways: audio and video.
We created the Circoloco Radio, a fortnightly radio program that features the best live performances from Ibiza and Circoloco events around the world. The radio show has 838,571 monthly listeners (with a peak of over 1M listeners) across 24 radio stations reaching over 50 territories including Russia, United Arab Emirates, South Africa, United States, Colombia and France among others. On iTunes Circoloco Radio ranked 21st in the UK and 20th in Spain in the Most Popular Shows Category reaching over 791K users.
The video series called ‘Monday Dreamin’, highlighting the best of Circoloco Ibiza parties each Monday, reached 10,914,186 users on Facebook generating 2,445,070 views – of which 89.8% were organic. The video’s unique style and cinematic screen endearing the the series to music fans around the world. We showed them a glimpse of Circoloco without losing the mystery that makes it so special.
In total pre-sale tickets for Circoloco events have grown over 70%, in the first season alone jumping 45%.