Story: In a world where music is often limited to genre handles and buzz sounds, Mark Knight has proven a rare and wonderful breed of integral house heavyweight. With a career spanning more than a decade and a solid reputation on both the digital market and dance floors across the globe, the Grammy-nominated DJ/producer has never rested on the laurels of being one of the industry’s most respected and accomplished UK players to date. Over the past 12 months Mark has introduced a number of new concepts and social strategies to reach new levels as an industry leader in electronic music.
In this age artists are expected to be constantly accessible on social media offering unique and intimate moments to their fans. As Facebook places such an importance on video it is important to utilise it as part of an all encompassing strategy
Goal: Increase the visibility and reach of Mark Knight’s renowned weekly show Toolroom Radio.
Idea: Place Mark in casual or unconventional settings and have him create handmade videos inviting people to listen online or on their radios.
Results: Views increased by over 670% on Toolroom Radio show social media posts
Likes increased by over 310% on Toolroom Radio show social media posts