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Matador

As part of our digital strategy for Ireland’s techno maverick Matador we wanted to introduce a new visual identity to the table. The purpose of this was to provide a clear foundation from which to grow his worldwide fan base and promote him as an artist.

By exploring Matador’s personal characteristics and musical direction we developed a set of visual themes and layout ideas. Then we arrived at a fluid aesthetic component, set up in a way which allows us to re-calibrate visual elements to accompany new ideas, live photography, releases and more.