Companies have traditionally used paid-media push marketing at a few well-defined points along the funnel to build awareness, drive consideration, and ultimately inspire purchase. But the metaphor fails to capture the shifting nature of consumer engagement. We’re here to help you understand how each stage fits in your industry, brand or product.

The social media world is changing and the vast networks at our disposal are no longer free to use. A carefully utilized media budget is a valuable asset to any artist.