Keep The Faith – Faithless 2.0
Story: After an extended hiatus period in 2015, Faithless commenced a new project ‘Faithless 2.0’ which encompassed both a large touring schedule and the release of a brand new album of the same name. We were invited by ATC Management and Sony Music UK to create a digital and social media campaign for the album and tour announcement.
Goal: More than simply communicating news of the new album and tour, our main objective was to reestablish the relationship between Faithless and their fans after a long period of inactivity, generating awareness, visibility and sales.
Services: Consulting, Planning / Strategy, Creative Concepts, Design, Social Media Management, Media Buying.
Results: During the campaign we had over +73M impressions across the primary social channels (Facebook, Twitter, Instagram) reaching almost 40 Million people with an engagement rate of 5%.
That generated over 10,889,416 plays on the Faithless Vevo Channel and 19,564,091 streams on Spotify alone.
We also expanded the Faithless digital and social presence to Instagram, Tumblr, Spotify, Shazam and Apple Music aiming to reach a younger audience and successfully target the streaming audience.
Finally on October 16th, 2015 Faithless 2.0 reached number 1 in the UK Album Chart.