Mochakk - Who's Mochakk?

Story

Mochakk has taken electronic music by storm in recent years. From trailblazing through Brazil’s underground scene, to selling out shows worldwide. His rebellious demeanour behind the deck transcends the dancefloor experience for audiences.

Over the last year, Mochakk performed some massive shows such as a Cercle Event at Plaza De Espana, Circoloco in Ibiza and he will also play the closing party at Amsterdam Dance Event in October.

The Circulate Team were invited to capture Mochakk’s real-life musical and personal energy and share it with the digital world.

Goal

Our goal was to establish Mochakk as one of the world’s leading underground artists and reveal the story of his history in music.

We planned to achieve this goal alongside our sister company Spike Management, who are the official managers of Mochakk.

Services

Strategy/Planning, Social Media Management, Creative Development, Media Buying

Results

The results were nothing short of epic. Within the first year of our partnership, Mochakk’s Instagram grew by 54% from 700k followers to 1.3 million followers, while his TikTok grew by 48% with a gain of 523k followers.
Our promotion of Mochakk’s events led to multiple sell-out shows, including a 5,000-ticket Plaza De Espana Cercle event, which sold out in just 3 hours.