Berlin-based tech travel company Horizn Studios wanted to showcase their DJ carry-on bag to the global electronic music community. Horizn partnered with DJ icon Seth Troxler to design the product and invited the Circulate team to create a buzz after the initial soft launch. The brief was guided by one key insight – consumers did not know about the bag’s functions.
Circulate wanted to promote Horizn’s latest product to the DJ community and build awareness in the electronic music space. We also wanted to create an intimate interaction between the company and the customer.
Consulting, Planning / Strategy, Creative Concepts, Video Production, Video Editing
Circulate advised that Horizn create a series of high quality video tutorials, informing the audience about the bag’s core functions. The tutorials presented the bag in a softer light, building brand awareness in the relevant social channels.
The campaign was featured in various websites including High Snobiety and Resident Advisor – two websites with a collective monthly reach of 16.5 million people.
